Large Aviation Sites and Search Engines Have Trouble Finding Small Sites
Results from a typical search contain thousands of listings, don't expect to be noticed if you're not among the top 10...
Popularity Matters. We've grown steadily since 1999 and now hundreds of aviation sites feed us traffic via direct links. High counts have earned us top ranking among the search engines.
Why Search Advertising?
As Microsoft (MSN) and Google simply state it, "search engine advertising is a highly cost-effective solution that gets results." Search engine placement helps to build your practice's awareness among the pilot and controller communities, increases traffic to your site, and provides measurable return on your marketing/advertising investment.
An Integrated Advertising Plan Starts with Search
The average cost per lead on a search engine is $0.29 versus $1.18 for yellow pages advertising and $9.94 for direct mail inserts. FlightPhysical.com brings you to the top of the major search engines. More than 40% of U.S. consumers research their purchase online . Fully 66% of consumers use the Internet and TV simultaneously; and once online, 80% of their Web usage starts at a search engine.
In light of the obvious, it’s easy to agree with expert opinion, like Peter Hershberg’s of Reprise Media that search advertising should be at the center of any integrated advertising campaign.
The people who use Search Engines are well-educated pilots and professionals with a high income, and 92% of them have made purchases online in the last six months. They expect other professionals to offer efficient online services such as online scheduling, maps, and web-facilitated email communication. So, how should your office manager proceed? Contact us and update your free web page, and subscribe to services such as links to your professional site, register your own domain, online scheduling or additional listings.
1 “Why search engine advertising?,” Search Engine Marketing Professional Organization (SEMPO), http://www.sempo.org/learning_center/articles/why-sem
2“ Why marketers need to take search seriously,” July 6. 2006 Internet Research Pro, http://www.internetresearchpro.com/?postid=162
3 Simultaneous Media Usage Survey V (SIMM V) by BigResearch, http://www.mediacenter.org/mediamorphosis/bigresearch/
4 “Why marketers need to take search seriously,” July 6. 2006 Internet Research Pro, http://www.internetresearchpro.com/?postid=162
5 Nielsen//NetRatings, @Plan Report, Spring 2006